Wang Lu Henan Grain Investment Group Co., Ltd. Office

　　Summary:This article will conduct in -depth research on the practice and innovation of corporate ideological education, and pay special attention to the content of unions and publicity.Through analysis of practical cases, the effective methods and innovative practices of ideological education in enterprises have summarized the effective methods and innovative practice of ideological education. The organizational construction and publicity activities of the trade union played a key role in strengthening employee cohesion and enhancing corporate culture construction.The purpose is to provide more scientific and innovative guidance for corporate ideological education, and promote the harmonious and stable development of enterprises.

　　Key words:Ideological education work, enterprises, unions, publicity, innovation practice

　　introduction

　　In today’s complex and changeable market environment, the sustainable development of enterprises depends not only on technology and market, but also ideological education has gradually become an important part of enterprise management.How to innovate and promote ideological education in enterprises, especially how to play a role in trade unions and propaganda, is an important issue facing the current corporate management.This article will thoroughly analyze the practice and innovation of ideological education in the enterprise, and focus on the field of trade unions and publicity. It aims to provide a feasible guidance strategy for business managers and promote the sustainable development of the enterprise.

　　1. Analysis of the status and problem of corporate ideological education work

　　Enterprise ideological education has always been a key task in the enterprise management system. It is directly related to the internal cohesion, innovation and sustainable development of the enterprise.However, in the current social background, corporate ideological education work is facing a series of problems that involve many aspects such as social change, employee needs, and corporate culture.

　　Enterprise ideological education faces tremendous pressure on market competition under the market economy conditions.With the development of the market economy, companies are facing more intense competition, and enterprises often pay more attention to economic benefits and ignore employees’ ideological education.In order to reduce costs and improve efficiency, enterprises often regard ideological education work as secondary or even optional jobs, which has led to poor internal cohesion of the enterprise and the reduction of employees’ enthusiasm.With the diversification of the employee team, corporate ideological education is also facing diverse challenges.In modern enterprises, employees’ age, cultural background, and value concept have shown a diversified trend, which put forward higher requirements for corporate ideological education.Traditional ideological education work methods are often difficult to meet the needs of different employee groups. Enterprises need more flexible and differentiated ideological education working methods to better meet the spiritual needs of employees.

　　Furthermore, the rapid development of information technology has brought new challenges to corporate ideological education.In the Internet era, information dissemination is faster, and information that employees are exposed to more widely. Corporate ideological education work needs to pay more attention to the accuracy and timeliness of information.At the same time, enterprises also need to use information technology to carry out ideological education through new media, social platforms and other channels to better guide employees’ ideas.The construction and inheritance of corporate culture is also one of the problems facing corporate ideological education.With the development of enterprises, some enterprises may ignore the shaping and inheritance of corporate culture in the process of pursuing the rapid development, which makes it difficult for corporate culture to maintain continuity in the development process.Corporate culture is an important part of corporate ideological education. It not only affects the ideas of employees, but also affects the values of enterprises and the direction of long -term development.

　　2. The role and challenge of the union in the corporate ideological education work

　　In terms of organizational construction of unions, the current problems are mainly reflected in the rigidity of the organizational structure and the single development of activities.The lack of flexibility in some enterprises’ union organizations, too much depends on the traditional hierarchical management model, leading to poor information transmission and not sensitive response.In addition, union activities are often relatively single, and lack of in -depth understanding of employees.To improve the organization and construction of the union, it is necessary to promote the flexibility of the organizational structure, strengthen information exchanges between hierarchies, enrich the connotation of trade union activities, and better serve the actual needs of employees.

　　In terms of employee services, unions should pay more attention to personalized services and career development support.At present, some unions showing problems in employee services include single service content and difficult to meet employees’ personalized needs.Employees’ expectations for career development are not only material care, but also support for career planning and training.Trade unions should understand the specific needs of employees through research, provide personalized service solutions, and actively participate in employee career planning to better serve employees.

　　However, the union also faces some challenges in ideological education.

　　First of all, employees have lack of awareness and trust in unions.On the one hand, some employees believe that unions are organizational institutions that implement management will, and lack of true concern for employees’ interests; on the other hand, some unions have failed to communicate with employees in time and fully communicate with employees at work, resulting in lack of trust in the union.In order to change this situation, the union needs to strengthen the publicity and education of employees, and show its positive role in safeguarding the rights and interests of employees and participating in corporate decisions.

　　The union has some shortcomings in promoting corporate culture construction and employee cohesion.The corporate culture should be fully participated by the trade union, not just the leadership of the enterprise management.Trade unions need to actively promote corporate culture construction, advocate corporate values, and strengthen employees’ sense of belonging.However, the role of some trade unions in this regard is not obvious, and it is necessary to strengthen its own organizational culture to better lead the formation of corporate culture.

　　3. Publicity and innovation in publicity work in corporate ideological education work

　　In corporate ideological education, propaganda work is a vital part of it. Its practice and innovation in the transmission and cultural construction of internal and external information directly affect the cohesion of enterprises and the formation of employee ideas.In the era of rapid spread of information, corporate propaganda work is not only a means to convey information, but also a strategic work. It needs to combine the corporate culture, values and development strategies to achieve more effective ideological education goals.

　　The practice of enterprises in propaganda work is reflected in the integration and innovation of internal and external information transmission.In the information age, communication at all levels of the enterprise must be closer and efficient.By establishing a multi -level, multi -channel internal information transmission mechanism, information such as corporate values and strategic directions can be fully spread within the enterprise.This can be implemented through internal network platforms, employee training, and regular team meetings to ensure that the enterprise internal consensus is formed and enhance the cohesion.In terms of external information transmission, enterprises need to actively shape their own image, and pass the positive corporate culture to the outside world through diverse publicity channels.With the help of new media platforms such as the Internet and social media, enterprises can show the good image of the enterprise by publishing information such as corporate dynamics, employee style, social responsibility and other information, and enhance the external popularity and reputation of enterprises.

　　The innovation of propaganda work in corporate culture construction is a key part of corporate ideological education.Corporate culture is the soft power of the enterprise, which is directly related to the ideological concepts of employees and the long -term development of the enterprise.In publicity work, enterprises can stimulate employees’ sense of belonging and recognition by shaping a distinctive corporate cultural image.This can be carried out through the form of corporate image promotional videos, cultural theme activities, and employee interactive platforms, so that employees can understand and practice corporate culture more deeply, thereby forming common values.

　　In addition, the innovation of corporate propaganda work is also manifested in the improvement of employee participation.By stimulating the enthusiasm of employees’ participation, enterprises can better promote ideological education.Enterprises can set up an employee creative platform to encourage employees to share their work experience and corporate culture, so as to form a good interactive atmosphere.This method can not only promote the communication between employees, but also allow employees to understand the development strategies and values of enterprises more deeply.

　　The innovation of corporate propaganda work also needs to keep pace with the times, and use modern technology to carry out more accurate and personalized publicity.Through data analysis and artificial intelligence, companies can better understand the needs and feedback of employees, accurately customize publicity content, and improve the targeted and effectiveness of publicity.

　　In summary, the practice and innovation of propaganda work in corporate ideological education work have an important role in improving corporate cohesion and guiding employees’ ideas.Through the integration of internal and external information transmission, the innovation of cultural construction, the improvement of employee participation, and the use of modern technology, enterprises can better achieve the strategic goals of ideological education work and promote the sustainable and healthy development of enterprises.

　　Fourth, conclusion

　　In corporate ideological education, the practice and innovation of propaganda work are the key to promoting corporate cohesion and leadership of employee thought.Through the integration of internal and external information transmission, the innovation of cultural construction, the improvement of employee participation, and the use of modern technology, enterprises have achieved remarkable results in publicity.This not only promotes the internal consensus of the enterprise, enhances the cohesion of the team, but also shapes a positive corporate image, which enhances external popularity.Innovative propaganda forms and technical means make ideological education more targeted and effective.This series of measures not only deepen employees’ understanding of corporate culture, but also promote the sustainable and healthy development of enterprises.

　　references:

　　[1] Wang Ming. Corporate culture construction and ideological and political work [J]. Enterprise management, 2018, (3): 45-51.

　　[2] Zhang Wei. Modern technology in the application research in corporate propaganda [J]. Information Technology, 2019, (2): 112-120.