You can adjust the “artificial skeletal” technology of the sole at any time, the ultra -light carbon board running shoes with only two eggs, professional football shoes with “skin jacket” technology, dopamine color “installation” jewelry trendy outside slippers… On the 25th China (Jinjiang) International Shoe Industry and the 8th International Sports Industry Expo [hereinafter referred to as the “Sports) Expo], the major sports brands based on science and technology as hard cores on the 8th International Sports Industry Expo., Use trendy design to grasp the eyeballs, “pretty” phase sports industry “circle of friends”.
Shoes (Sports) Expo Exhibition Halls are like weaving
At home
”The shape of this shoe is so strange!” In the Anta exhibition area, I picked up Anta’s latest C10 Pro Marathon forward -handed running shoes. Many merchants sighed.
As the fist product of the Anta brand running series, the C10 Pro Marathon’s front palm running shoes. Because of its exaggerated forefoot design, the athletes are called “the king of the front palm”.This shoe combines sports dynamic mechanics, and uses a lower sole gap to keep the athletes in the best state. At the same time, it is equipped with Anta “Nitrogen Technology” midsole to bring a more lighter, bombardment, and durable dressing experience.Help hundreds of marathon athletes on the podium.
”Don’t look at its soles, but the actual weight is lighter than the professional running shoes of the same type.” The person in charge of the Anta exhibition area introduced, including the C10 front palm marathon competition series, Anta’s latest Machi running shoes, Irving generation basketballWaiting for products, “Nitrogen Technology” also used.Through the technical upgrade and process improvement, Anta realized the “popularization” of supercritical foam that was originally used in high -end shoe product sole technology, which truly enabled technology to benefit the sports and love sports.
The 361 ° exhibition hall focuses on the overall product of the running line.With the latest CQT carbon critical technology as the core, 361 ° brings four professional running matrices of top -level racing, professional racing, venue training, and running, covering popular series of products such as flying and speed.
Among them, an ultra -light carbon board running shoes with a weight of only 110 grams are the lightest mass production shoes at the exhibition site.According to the on -site staff, only two eggs weigh in the running shoes, because they are light enough, and at the same time take care of the running performance. As soon as the market is launched, it will be sold out. “Today, there are many running enthusiasts on the scene asking if this shoe has a supplementary order.Buy a pair “”
At the Karmei booth, the latest disease speed 5.0 football shoes combine Non-Stick sole non-light mud technology, insole unidirectional anti-slip technology, dynamic flying line, nano-coating technology, LTC upper technology, KM SKN skin jacket technology, etc.A variety of technologies meet the needs of players in different positions and different strengths in football fields.
Not only “Nitrogen Technology” and CQT carbon critical technology, from carbon plates to midsole materials, upper materials, and even types of 楦. In recent years, the “equipment competition” of domestic brands on the product side has been opened across the board, which has ushered in technology.”Singular point”.
Liao Hangyu, the head of the design studio entrepreneurial team who has been engaged in the shoe industry for more than ten years, has served many sports brands. Liao Hangyu told reporters that in recent years, domestic brands have frequently produced technology. The key is that the more mature consumer market is driven. “The pursuit of new materials is more about the improvement of consumer sports awareness, and homogeneous products are not popular.
Face -to -face
Not only technology, the pursuit of appearance value has also shifted many sports brands to a more fashionable and trendy design style, creating the “colorful” scenery of the brand products at the exhibition this year.
In the industrial design exhibition area, the designer brand Enli exhibited independently designed and developed removable sports slippers.This product uses fresh blue, lemon yellow, gradient color and other dopamine color colors. Shoe boxes are designed with a variety of color graffiti, allowing many audiences to stop and ask for purchases.
”Consumers are more and more ‘to eat’, so we use the current popular color and popular matching when designing colors and shapes, so that slippers can not only wear sports, but also wear it.” Relevant person in charge of the Endless TME brand told reporters that reporters told reportersAt present, the product is sold on the acquisition, Xiaohongshu, and Douyin, and it has become an explosion.
Although it was the first appearance of the exhibition, Zhu Kuiyin, the founder of the new brand “Pentagon”, was overwhelmed on the first day of the opening.
”Our design style is very fashionable and special, and is very popular with young groups. Many people come to understand brand design concepts, sales channels, and cooperation methods.” Zhu Kuiyin told reporters that “Pentagon Heart” has been by more than 70The stars have shared their feet, “We also want to let more people understand our brand through the exhibition and further expand outward.”
In Aiji Shark, the reporter saw that outdoor slippers with simple structure became fashionable and trendy after matching.”Crystal chain, multi -color strap design, cartoon rubber modeling parts, we can all match.” Ms. Xu, the person in charge of the exhibition area, said that these slippers that can be DIY matching are very popular in the market.It can pay more than 50,000 pairs of goods a day, and it is expected to double the peak season. “
Different from traditional football shoes black, white, gray and blue tones, the speed of 5.0 football shoes brought by Calme has not only the bottom of the electroprey, but also boldly use purple on the overall color.Foreign merchants also thumbs up.
Taking trend design as the main line, using dopamine to catch up with the aesthetic trend of young consumers, sports brands have played a “face value economy”.
Concept frequently
Behind the technology and face value is the crazy “inside” of sports brands and enterprises, and it is also an inevitable trend of brand self -confidence and products.
This year, new concepts and new materials have also become the core part of brand display.
At the Anfan Exhibition Hall, “artificial skeletal” technology makes many people seem to see new species.This concept technology is the structured design of Anta on the structure of the bottom of the shoe, which realizes the seamless adjustment of the sole rigidity in different scenarios, and meets the needs of different people for the comfort of different shoe soles.Demand, truly adjust the actual dressing experience of “thousands of people and thousands of feet” with the flexible adjustment of the structure.
”It involves not only the research and development of structure, but also the development of the lightweight, durability and overall completion of the material of materials, which is a systematic project.” The relevant person in charge of Anta Sports Science Laboratory introduced, “This is an unprecedented productionTechnology products.
At 361 °, a new structured midsole with carbon critical foaming material brings new running shoe design.”Structural midsole is a new direction for future running shoes.” The relevant person in charge of 361 ° introduced.
”Structural midsole is more exploring and possibilities. At present, some brands are trying.” Mr. Ding, the person in charge of the shoe supplier company, told reporters that the underground of the physical structure has been focused on professional runners.The brand will also turn in this direction.
Not only the scientific and technological level, more DIY demand and personalized demand for more cross -border possibilities for Aiji Shark.”Whether it is an jewelry or an electronic product, after grafting on the slippers, the slippers have been separated from itself.” Ms. Xu said.
In Liao Hangyu’s view, the generation of new concepts comes from diversified needs. “New materials, new scenes, and new needs are promoting new concepts, new trends, and new species. There are still many possibilities for the domestic sports goods market.”
(Reporter Ke Guozhen Dong Yanjun)
